![]() ![]() Do this in advance since it’ll give you a clear idea of just how much content you’re putting in your newsletters and where you need to add images. Once you have your template, you are ready to create (or curate) content to fill it in. All you have to do is make a copy of the template and edit the appropriate content blocks.Īlso, knowing the template format in advance helps with the content creation process. Now that you have a “master template” you won’t need to create a new template every time you send out your newsletter. Then, customize the template design so that it matches your brand by adding your logos and the colors that you use in your other marketing campaigns. Will you have imagery or videos? Will you be more text-focused? Constant Contact has a variety of newsletter templates from which you can choose that all result in professional-looking emails, with an appropriate balance of white space, and imagery. Pick a template that coincides with the type of content you plan to use. ![]() You will want it to have a consistent look and feel. Since you will be sending your newsletter email on a regular basis. You can even segment your contact lists to send relevant content to specific subscribers. You should also keep in mind who your audience is, and what kind of content is interesting to them. Remember to include only relevant content. Make sure you publish on a regular basis so that your audience knows what to expect and when. Once you decide on the cadence, stick to it. You want to make sure that you are always providing value and not clutter for your subscribers. If you only have updates to share on a monthly basis, don’t send a weekly newsletter. When your subscribers sign up, tell them how many emails they can expect and what kind of content you’ll be sharing. ![]() No one wants to sign up to receive ten emails a day from the same business. It’s extremely important to let your subscribers know often they’ll be hearing from you. Once you have the answers to these three questions in place, creating your newsletter email will be a breeze. How often will be sending the newsletter email? But you need to answer three important questions before you get into the nitty-gritty of building out your newsletter email:ġ. What are you trying to accomplish with your newsletter? Of course, you want to communicate with and engage your subscribers. Plan in Advanceīefore you jump into writing and sending your email newsletter, take some time to do a bit of planning. Here’s are six tips to help you create and send the perfect newsletter email to your subscribers: 1. At Constant Contact, we believe that your email marketing campaigns should always deliver value so that your subscribers look forward to seeing it in their inbox. It’s important to make your newsletter emails stand out from the other emails you send. The idea is to maintain an ongoing relationship with your subscribers to keep them connected, engaged and informed. Newsletter emails can be weekly digests of content, quarterly organization updates, or promos for new products. Newsletter emails are sent at regular intervals to keep your audience informed about the latest news, happenings, or updates regarding your business. Newsletters are an easy and extremely cost-effective way to keep in touch with your clients and potential customers. Despite the popularity of social media networks like Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. ![]()
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